Are Your Signs Working For You Or Against You?

When was the last time you updated your business signage? Signage is an important piece of effective visual marketing. First impressions are crucial, as they can make or break your reputation. Your business signage conveys the who, what, where, and why of your brand – and you want to be sure you are putting the best image forward. Has your branding recently changed? Are your signs outdated? Worn out? Ineffective signage could be costing your business valuable customers and sales.

According to a national survey, high quality signage is associated with positive business performance. In fact, 60% of businesses reported an average of 10% increase in sales, transactions, and profits after changing their signage. For multi-location businesses, the use of a logo as well as the size and location of signage is important (though not so much for single establishment companies). Additionally, legibility is the most important characteristic of a quality and effective sign.

Attention-grabbing exterior signage is great for advertising your business. Promote sales, show off a recent achievement, or simply introduce your brand. Let people know who you are, what you do, where you are, and why they should choose you. Standing out from your competitors is important, and the right signage can help. Use your signs to get noticed, bring in new customers, and increase your chance of making the sale.

Entertaining and educational interior signage is also important. Divert attention away from wait times by giving customers something to preoccupy their time. This could be branded wall decals, graphic prints, or captivating wallpaper. You can also use interior signage to convey information and keep your customers updated on recent changes, upcoming events or promotions, or the deals of the day.

If you’re unsure if your signs need to be updated, ask yourself the following questions:

  • Are your signs in good condition?
  • Are your signs up to date with the most accurate information?
  • Are your signs attracting attention and bringing in customers?
  • Are your signs visually appealing?
  • Are your signs visible and legible?
  • Are your signs on brand?

If you answered no to any of these questions, it is time to update your signage. From wayfinding to wall graphics, we have the capacity to meet your needs. If you are looking for new or updated signage for your business, contact us today to get started!