A new year is the perfect time to step back, review your marketing materials, and ensure your print assets are working as effectively as they should. Whether you’re planning for events, client meetings, or day-to-day brand visibility, having updated, high-quality print materials helps set the tone for a successful year ahead.

This annual print marketing checklist is designed to help businesses stay organized, consistent, and ready for every opportunity.

Review Your Core Brand Materials

Start with the essentials that represent your business every day. Business cards, letterhead, envelopes, and presentation folders should reflect your current branding and contact information. If your logo, colors, or messaging have evolved, now is the time to update these foundational pieces.

Ask yourself:

• Are contact details current?
  
• Does the design still align with your brand?
  
• Do materials feel polished and professional?
  

Update Sales and Marketing Collateral

Flyers, brochures, rack cards, and sell sheets often need refreshing more frequently than businesses realize. Review messaging, pricing, services, and visuals to ensure everything is accurate and aligned with your current goals.

This is also a good time to consider whether your materials clearly communicate your value and guide customers toward the next step.

Plan for Events and Trade Shows

If your business participates in trade shows, conferences, or community events, early planning makes a big difference. Take inventory of banners, table covers, signage, handouts, and promotional materials. Replacing worn or outdated pieces before event season begins helps avoid last-minute stress and ensures a strong first impression.

Evaluate Signage and Displays

Interior and exterior signage play a major role in visibility and brand recognition. Review window graphics, wall displays, directional signage, and outdoor signs for wear, fading, or outdated information. Well-maintained signage reinforces credibility and helps customers feel confident in your business.

Check Seasonal and Promotional Needs

Think ahead to upcoming campaigns and seasonal promotions. Planning print materials, such as postcards, menus, event signage, or direct mail, allows for better design, smoother production, and more consistent branding throughout the year.

Consider Paper, Finishes, and Formats

An annual review is also a great opportunity to explore new materials or finishes. Upgrading paper stock, adding specialty finishes, or adjusting formats can elevate the look and feel of your print pieces and help them stand out.

Set a Print Marketing Schedule

Once everything is reviewed, create a simple schedule for updates and reprints throughout the year. Knowing what needs to be refreshed—and when—helps keep your marketing consistent and avoids rushed decisions.