A successful print project doesn’t start at the printer—it starts with asking the right questions. Whether you’re creating signage for a retail space, preparing a high-end color proposal, or producing marketing collateral for an upcoming event, taking time to plan ahead can save you time, money, and frustration.

At Precision Images, we’ve been helping Portland businesses navigate their print needs since 1992. Here are 10 key questions we recommend asking before you send your next job to print.

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1. What is the purpose of this print piece?

Understanding the goal will help determine the format, materials, and finishing touches. Is this for internal communication? A sales pitch? A public display? Each use case has different requirements.

2. Who is the audience?

A print piece for investors might require a sleek, high-end finish, while something meant for a trade show crowd may need to be bold, eye-catching, and durable.

3. What size and format do I need?

Don’t assume standard sizes are your only option. Large format graphics, custom dimensions, and unique folds can help your piece stand out—but they require the right file setup and planning.

4. What material or substrate is best?

From glossy stock to matte finish, vinyl to foam board, each material behaves differently. The right choice depends on usage, display location, and longevity.

5. What resolution and file type should I use?

A blurry or pixelated print can undermine your message. For high-quality output, images should be at least 300 DPI and saved in formats like PDF, TIFF, or EPS, depending on the job.

6. Do I need bleed, trim, or safe zones?

These technical details matter. Without the proper setup, important elements can get cut off during printing. We can help ensure your files are ready to go.

7. Will the colors print as expected?

Colors often appear different in print than they do on screen. If color accuracy is critical (think branding), ask about color matching or proofing options before you print the full run.

8. How many copies do I need—and will I need more later?

Understanding your quantity needs can influence pricing and production methods. If you’ll need more copies later, we can help you plan ahead for reprints or digital archiving.

9. What’s the turnaround time?

Deadlines matter. We pride ourselves on fast, reliable service—but rush jobs may require certain trade-offs. Talk to us early to make sure we hit your timeline without compromising quality.

10. What finishing or binding options would enhance this project?

Lamination, binding, mounting, cutting, folding—these finishing details can elevate your piece and make it more functional or impactful.

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Ready to Print with Confidence?

We’re here to help. If you have a project in mind but aren’t sure where to start, reach out to the team at Precision Images. With over 30 years of experience and the latest technology at our fingertips, we’ll guide you through the process and make sure your print job is done right the first time.

Let’s bring your vision to life—beautifully, accurately, and on time.